Most marketing teams still measure output in campaigns shipped. As VP, Marketing Operations & Agentic AI Systems, you will own the management of our martech stack and the strategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution. You will define what "production-ready" means for AI agents at Sidetrade, build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level.

You will not manage a function that runs on slide decks. Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake. We're proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset.

Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level. Set the standard for what constitutes a production-grade agent at Sidetrade: Eevaluation suites, guardrails, observability, and retirement criteria. Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.

Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better. Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team. Report the performance of the agentic layer monthly to the exec team and quarterly to the board.





Quantify pipeline and revenue influenced by AI-driven workflows; Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump. Evaluate, onboard, and retire vendors. Provide enablement to marketing and sales users in collaboration with the department leaders Hire, develop, and retain a team of marketing engineers and operations specialists.

Define roles, set standards, and create a culture of measurement and continuous improvement. 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations. ~ Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits. ~ Track record of board-level reporting on marketing technology performance and ROI. ~ Solid communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences. ~ Competitive executive compensation package including base salary and performance incentives. ~ Hybrid work model: a flexible mix of in-office and remote days. ~ Health & wellness: medical coverage, life insurance, and wellness programs. ~ Generous paid leave plus public holidays. ~ Active Social Club with regular team events across our international offices. #

📌 VP, Marketing Operations and Agentic AI Systems (Calgary)
🏢 Socket.dev
📍 Calgary