Role Summary The Wholesale Sales Representative is responsible for developing and managing wholesale accounts across an assigned territory. This role focuses on proactively generating new business through cold calling and in-person client visits, preparing accurate quotes, and maintaining strong follow-up to convert opportunities into confirmed orders. The ideal candidate is polished, self-motivated, and thrives in a client-facing environment where relationship-building and persistence drive results.

Key Responsibilities

1. New Business Development

- Proactively identify and pursue new wholesale accounts through cold calling, prospecting, and market research.
- Conduct in-person visits to prospective and existing clients to present products, build rapport, and uncover opportunities.
- Maintain a consistent outreach cadence to grow the active client base within the assigned territory.

2. Quoting & Proposal Preparation

- Prepare accurate, professional quotes and proposals tailored to each client's product requirements and volume needs.
- Liaise with internal teams to confirm pricing, availability, and lead times prior to submission.
- Present quotes clearly to clients, explaining product scope, pricing structure, and delivery timelines.

3. Follow-Up & Pipeline Management

- Maintain disciplined follow-up on all outstanding quotes to advance opportunities through the sales pipeline.
- Track client interactions and pipeline status using the company CRM, keeping records up to date after every touchpoint.
- Re-engage lapsed or dormant accounts to revive business opportunities.

4. Client Relationship Management

- Serve as the primary point of contact for assigned wholesale accounts throughout the sales cycle.
- Respond promptly to client inquiries, pricing questions,



and order-related concerns.
- Conduct regular check-ins with active accounts to ensure satisfaction and identify upsell or repeat-order opportunities.

5. Reporting & Collaboration

- Provide regular sales activity and pipeline updates to the Sales Manager.
- Collaborate with operations and logistics teams to ensure smooth order fulfillment and timely delivery.
- Share market feedback and competitive insights gathered through client interactions.

Qualifications & Requirements

- Minimum 3 years of experience in a wholesale, B2B, or outside sales role.
- Proven track record of meeting or exceeding sales targets through proactive prospecting and relationship management.
- Experience with cold calling, in-person client visits, and managing a multi-account territory.
- Proficiency with CRM systems and quoting tools; strong comfort with Microsoft Office / Google Workspace.
- Valid driver's license and willingness to travel within the assigned territory for client visits.
- Professional, polished presentation — this role requires consistent in-person client interaction.
- Post-secondary education in Business, Sales, or a related field is considered an asset.

Skills & Competencies

- Strong interpersonal and communication skills — comfortable initiating conversations and building trust quickly.
- Self-starter with high initiative; able to manage a pipeline independently with minimal supervision.
- Effective negotiation and closing skills with a solutions-oriented mindset.
- Strong organizational skills and attention to detail in quote preparation and follow-up.
- Resilience and persistence — thrives in a role that requires consistent outreach and follow-up.
- Cooperative team player who works well with internal operations, logistics, and support teams.

📌 Wholesale Sales Representative (Sherwood Park)
🏢 Nerval
📍 Sherwood Park