Elevate customer loyalty with BMO as the Senior Manager of Campaign Optimization in Toronto. Spearhead data-centric communication strategies in a hybrid workplace with a focus on personalization.

In this crucial role, your primary focus will be on designing and implementing effective communication strategies for the Blue Rewards program. You will leverage AI and customer analytics to enhance engagement, optimize profit, and ensure compliance with regulations. Proven leadership within financial services is required.

Key Responsibilities:
• Define and lead targeted communication initiatives across segments
• Utilize advanced analytics to create data-driven campaigns
• Manage effective channel strategies for engagement




• Collaborate with Legal to ensure compliance and risk management
• Lead a diverse team to achieve communication goals

Requirements:
• Over 10 years of customer communications experience
• Proven leadership in marketing, preferably in financial services
• Bachelor’s degree in relevant fields; advanced degree preferred
• Strong skills in CRM and analytics tools
• Ability to drive innovation and change in communications

Drive your analytics career forward at BMO while delivering impactful marketing strategies that resonate with customers.
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📌 BMO Senior Manager of Campaign Optimization (Ontario)
🏢 Bank of Montreal
📍 Ontario