Plan, develop, test, schedule, deploy, and optimize email marketing campaigns

Create audience-focused digital communications aligned with the Foundation’s brand, voice, and fundraising objectives

Develop targeted donor communications, newsletters, fundraising appeals, event communications, and stewardship campaigns

Manage audience segmentation, personalization, email lists, scheduling, quality assurance, and post-campaign analysis

Gather, refine, edit, and prepare content for digital channels with internal teams and subject matter experts

Manage and maintain website and digital property content

Build and update landing pages, donation pages, event registration pages, campaign microsites, web forms, and other digital experiences

Support digital experiences for fundraising campaigns, events, raffles, auctions, and other initiatives

Monitor email, website, and digital initiative performance using analytics and reporting tools

Maintain campaign tracking and measurement practices; prepare performance reports and recommendations

Support A/B testing, experimentation, and continuous optimization

Collaborate with Communications, Development, Events, and other teams on integrated campaigns

Contribute to campaign planning, editorial calendars, project coordination, and quality assurance

Manage multiple projects and deadlines

Provide editing, proofreading, and digital communications expertise

Serve as a digital subject matter expert and resource to colleagues

Requirements

Degree or diploma in Communications, Marketing, Public Relations, Journalism, Digital Marketing, or a related field

Three to five years of professional experience in digital marketing, digital communications, marketing communications, or a related role

Experience planning, creating, testing, scheduling, and optimizing email marketing campaigns using email marketing, CRM, or communications platforms

Experience managing and updating websites and digital content using content management systems such as WordPress or similar platforms





Experience creating and managing landing pages, online forms, donation pages, event pages, and other digital experiences

Robust understanding of audience segmentation, accessibility, user experience, SEO fundamentals, conversion optimization, and brand consistency

Experience using digital analytics and performance data to evaluate campaigns and develop actionable recommendations

Exceptional writing, editing, and proofreading skills

Strong project management and organizational skills

Exceptional attention to detail and commitment to accuracy and quality

Strong problem-solving skills and proactive approach to continuous improvement and innovation

Collaborative, adaptable, and resourceful

Successful applicants must provide a Criminal Record Check as a condition of employment

Core Competencies
Demonstrates expertise in planning, developing, and optimizing email marketing campaigns while managing digital content and communications across various platforms. Proficient in audience segmentation, analytics, and project management to enhance fundraising and engagement initiatives.

Highest-signal resume keywords

Email Marketing Campaign Management

Content Management Systems (WordPress)

Digital Analytics and Performance Evaluation

Project Management and Organizational Skills

Audience Segmentation and User Experience

ATS Optimization Keywords
Hard Skills

Email Marketing

Digital Communications

Campaign Optimization

Content Creation

A/B Testing

SEO Fundamentals

Conversion Optimization

Digital Content Management

Performance Reporting

Quality Assurance

Soft Skills

Exceptional Writing Skills

Attention to Detail

Problem-Solving Skills

Collaboration

Adaptability

Certifications & Qualifications

Criminal Record Check

Industry Keywords

Digital Marketing

Fundraising Campaigns

Audience-Focused Communications

Stewardship Campaigns

Integrated Campaigns

Tools & Technologies

CRM Platforms

Analytics Tools

Email Marketing Platforms

Content Management Systems

Digital Communication Tools

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📌 Digital Marketing Officer (Alberta)
🏢 Jobtailor
📍 Alberta