Elevate your marketing career with Sobeys Inc. as a Performance Growth Marketing Strategist. This role focuses on maximizing customer acquisition through data-driven strategies across digital platforms.
You'll work closely with various teams to enhance campaign performance and lead the measurement and reporting analysis. Your hands-on experience with Google Analytics 4 (GA4) and programmatic advertising will be vital in optimizing our marketing efforts. This position emphasizes collaboration and strategic insight to drive growth.
Key Responsibilities:
• Lead digital campaign management and optimization
• Analyze performance metrics and provide recommendations
• Collaborate with creative teams for effective campaigns
• Manage UTM governance for tracking standards
• Interpret data to inform marketing decisions
Requirements:
• 5+ years in digital or performance marketing
• Proficient in Google Analytics 4 and Excel tools
• Experience managing paid media campaigns
• Solid analytical and communication skills
• Detail-oriented and organized in task management
Transform data insights into impactful marketing strategies with Sobeys Inc. and drive growth together.
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