Take on a pivotal role as a Senior Marketing Manager at Paved, working remotely within Canada. This strategic position focuses on driving demand generation and executing effective marketing initiatives.

As a Senior Marketing Manager, you'll be responsible for shaping Paved's marketing landscape while working closely with multidisciplinary teams. This role requires a hands-on approach, overseeing everything from campaign performance to lifecycle marketing strategies aimed at elevating acquisition and retention metrics. Your insights will drive impactful decisions across our marketplace.

Key Responsibilities:
• Own overall marketing strategy for Paved
• Cultivate demand through diverse marketing initiatives
• Execute and optimize paid acquisition strategies




• Develop content and messaging that resonates
• Collaborate cross-functionally to enhance customer experiences

Requirements:
• 5+ years in B2B marketing, particularly in SaaS
• Proven demand generation and growth success
• Strong foundation in analytics and attribution
• Familiarity with marketing automation tools
• Excellent project management and communication skills

Join Paved and help shape our narrative, driving measurable marketing outcomes in a agile remote setting.
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📌 Paved Senior Marketing Manager Position (British Columbia)
🏢 Redbrick Technologies
📍 British Columbia