Elevate marketing analytics at Payworks as a Marketing Performance & Analytics Specialist in Winnipeg, Manitoba. This role focuses on full-funnel analytics and data-driven recommendations to optimize performance.
Reporting to the Senior Manager of Growth Marketing, you will manage performance intelligence for demand generation at Payworks. This highly analytical role requires a strong command of campaign attribution, conversion analysis, and budget optimization to boost qualified pipeline and revenue. Your insights will drive strategic decisions within a collaborative marketing team.
Key Responsibilities:
• Manage performance reporting across all demand streams
• Own campaign and channel attribution across the funnel
• Deliver data-backed recommendations for budget adjustments
• Design and run A/B and multivariate tests
• Analyze audience segmentation for better targeting
Requirements:
• 5+ years in marketing analytics or performance marketing
• Robust analytical skills in full-funnel reporting
• Hands-on experience with Google Ads, LinkedIn, and Meta
• Proficient in Salesforce and data governance
• Clear communicator capable of simplifying complex data
Harness analytics expertise to drive substantial marketing impact at Payworks in Winnipeg.
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