Join SMYTHE as a Retention Strategy Lead, where you will develop impactful CRM initiatives to foster lasting customer loyalty via email and SMS channels.This pivotal role requires you to craft and own the omni-retention strategy, manage all email and SMS campaigns, and enhance the digital loyalty program. With a focus on customer lifetime value and retention KPIs, you will collaborate cross-functionally to create an engaging customer journey that drives retention and deepens brand connections.Key Responsibilities:
- Oversee full CRM calendar and deployment plans
- Create brand loyalty program structure and reporting metrics
- Conduct A/B testing to optimize customer interactions
- Manage relationships with CRM and loyalty vendors
- Provide retention performance insights at trade meetingsRequirements:
- 5-7+ years in CRM or marketing roles
- Solid knowledge of Klaviyo and Shopify integrations
- Experience with loyalty program development
- Analytical and data-driven approach to messaging
- Familiar with CASL and GDPR complianceLead the charge in customer retention and loyalty at SMYTHE.#J-18808-Ljbffr

📌 Retention Strategy Lead At Smythe (Toronto)
🏢 Shopsmythe
📍 Toronto