Marketing & Business Development Specialist - Guelph, ON

Wurth Canada is a high-performance organization that is built on humanistic values-achievement, trust, respect, integrity, accountability, and affiliation. We promote a strong culture that possesses authenticity and encourages crucial conversations and boldness. If you are looking for the opportunity to make a real impact, be part of a growing organization and grow personally and professionally, you have a future at Wurth!

This role has the ability to be worked remotely with an expectation to be on the road a minimum of 2 days a month.

Our employees enjoy:

- A culture of empowerment and trust that puts a focus on professional development and coaching from a supportive management team.
- A Monday to Friday opportunity that values work/life balance integration, providing flexibility within the day-to-day role.
- The compensation range reflects the potential pay for this position. The final salary offered will be based on the candidate's experience, skills, and overall fit.
- Group Benefits Program (Health, dental, life, EAP, etc.) and Pension Plan
- 3 weeks paid vacation and 5 paid sick days. Company-wide vacation time at end of the year.
- A solid onboarding plan with a 6-month mentoring program for new employees
- A corporate recognition platform that promotes appreciation and collaboration providing both intrinsic recognition and monetary rewards.
- An open-door environment that promotes close collaboration within all levels of the organization
- Continued professional development within a privately owned global company that offers both stability and growth opportunities.
- Work From Home remote option, yet an office that offers an onsite gym, unlimited coffee/tea, and a outdoor patio in the summer.

Reporting to the Division Manager, the Business Development Specialist responsibilities will include:

- Assist the Division Manager in implementing a company-wide go-to-market plan for the Division.
- Identify and assess the divisional market fields/segments with potential for growth,



implement the sales and marketing strategic plan as developed by the Division Manager and cascade to the Salesforce in collaboration with Sales and Marketing teams.
- Assist in developing strategic and operational measures/instruments to drive sales growth in collaboration with Division Manager.
- Support in identifying/formulating the product range and services portfolio of the Division in collaboration with the Division Manager.
- Conduct market research and reporting back to the Division Manager by on-going visits to customers, studying competition, and analysing pricing trends.
- Make joint sales calls and ride along on a regular basis with the salesteams to support sales activities and evaluate progress, create action plans, and execute on them for continuous improvement in collaboration with the Division Management.
- Drive Implementation of technical and marketing support required to improve on divisional sales activities.
- In collaboration with the Division Manager, drive implementation of sales incentives and product focused campaigns to drive sales growth via all sales channels.
- In collaboration with trainers and Division Manager, help facilitate division specific training for the sales force staff (e.g., new & existing staff, regional product training, product managers and other divisional representatives).
- Leverage customer insights to develop sales enablement tools that support sales reps and add value in the field.

The ideal candidate will bring:

- Degree or diploma in Business Operations/Strategy, or related subject preferred.
- Bilingualism French/English - verbal and written is an asset.




- Highly analytical and influential to drive a high level of performance within the division.
- 2-3 years in a similar capacity is an asset; developing and executing market and sales strategies within multiple sales channels.
- Innovative mindset and thorough understanding of leading market best practices for the Division.
- A high level of alignment with the company’s Corporate Values.
- Drive and energy as well as the ability to manage conflicting priorities and pressures.
- Strong cross-functional collaboration and influencing skills. Ability to driver results vertically and horizontally and being comfortable to work in a matrix organization.
- Exceptional communication skills and demonstrated ability to deal effectively with all level of the organization internally and externally.
- Strong organization skills and ability to balance project work with urgent day-to-day tasks in a quick-paced environment.
- Highly proficient in MS Office applications, in addition to experience using CRM systems.
- The ability and flexibility to travel (within Canada) as required and work outside normal business hour.

Our parent company, the Würth Group is a family-owned globally operating sales organization with over 82,000 employees in 80 countries. Our Wurth sales team caters to clients from a range of different industries such as Automotive- dealerships, garages, and body shops, Cargo – heavy-duty equipment (farming/agriculture, trucking, construction leasing) municipalities, Metal – fabrication, welding, HVAC/plumbing, manufacturing, etc., Construction – General Contractors, and On-Site.

Würth Canada is an equal employer and encourages/promotes a diverse workforce. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, family status, national origin, or disability status. Please contact a member of the HR team if accommodation is required during any point of the recruitment process.

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📌 Marketing & Business Development Specialist - Guelph, ON
🏢 Wurth Canada
📍 Guelph