Product Marketing Manager, Commercialization & Growth Strategy

12-Month Contract | Hybrid (Toronto)

Duration: September 2026 to September 2027

Location: Toronto, ON (Hybrid)

In Office: Wednesdays & Fridays

Hours: Monday to Friday, 9:00 AM to 5:00 PM

About the Opportunity

Our client is undertaking a significant business transformation and is seeking an experienced, creative, and commercially driven professional to help accelerate growth, drive market adoption, and influence how a new offering is positioned in the Canadian market.

This is not a traditional product management position.

The successful candidate will operate at the intersection of marketing, commercialization, business strategy, innovation, and stakeholder engagement. The focus is on identifying breakthrough opportunities, developing compelling business cases, influencing decision-makers, and bringing ideas to life through execution.

An established commercialization team already exists. What is needed now is a catalyst: someone who can challenge conventional thinking, introduce fresh ideas, and help create meaningful differentiation in a competitive marketplace.

If you thrive in ambiguity, enjoy building support for bold ideas, and have a track record of turning concepts into measurable results, this could be an excellent opportunity.

What You'll Do

Strategy & Opportunity Identification

- Research market trends, customer needs, and competitive landscapes
- Identify growth opportunities and commercialization initiatives
- Generate creative, innovative, and executable ideas that increase awareness, adoption, and business growth
- Evaluate opportunities based on business value, feasibility, and potential impact

Commercialization & Marketing

- Develop innovative go-to-market and commercialization strategies
- Create compelling positioning and storytelling that resonates with target audiences
- Design programs, campaigns, experiences, tools, and initiatives that help drive customer acquisition and sales growth
- Explore both traditional and non-traditional marketing approaches

Stakeholder Engagement & Influence

- Partner with Marketing, Product, Sales, Finance, Risk, and other business stakeholders
- Build alignment and support across multiple teams and leadership levels
- Translate complex concepts into clear, persuasive recommendations




- Present strategic ideas and business opportunities to senior stakeholders

Business Case Development & Execution

- Develop fact-based, data-driven business cases
- Define success metrics, KPIs, and ROI frameworks
- Navigate governance and approval processes
- Drive initiatives from concept through execution
- Monitor results and continuously optimize based on performance insights

Required Qualifications

Must-Have Experience

- 5+ years of experience in Product Marketing, Commercialization, Marketing, Growth Strategy, Innovation, Business Strategy, or related disciplines
- Demonstrated experience developing and executing successful growth or commercialization initiatives
- Robust marketing expertise with practical business application
- Proven ability to generate innovative ideas and convert them into actionable plans
- Experience using data and insights to build compelling business cases
- Strong execution skills with a track record of delivering measurable business outcomes
- Exceptional communication, presentation, and storytelling abilities
- Ability to influence stakeholders and gain buy-in across diverse groups
- Strong intellectual curiosity, adaptability, and problem-solving skills
- Experience operating successfully in ambiguous or evolving environments

Preferred Qualifications

- Experience within payments, merchant services, financial services, fintech, SaaS, retail technology, or customer-focused commercialization environments
- Business case development experience
- Experience supporting go-to-market, growth, innovation, or brand transformation initiatives
- Knowledge of SEO, digital marketing, customer acquisition, and emerging AI-driven search trends
- Experience working with agencies, external partners, or cross-functional marketing teams

Ideal Candidate Profile

The ideal candidate is both creative and disciplined.

You don't simply brainstorm ideas. You identify opportunities, validate them through data,



build stakeholder support, and deliver results.

You are comfortable challenging conventional thinking while remaining collaborative and practical. You know how to tell a compelling story, inspire others to embrace change, and move ideas forward within a large organization.

You can:

- Generate breakthrough ideas
- Distinguish good ideas from great ideas
- Build compelling business cases
- Influence stakeholders
- Execute effectively
- Measure impact and iterate

Success in this role requires someone who is comfortable "coloring outside the lines" while maintaining a strong focus on business outcomes.

Education Preferred:

- Post-secondary education in Marketing, Communications, Advertising, Business, Social Media, Fine Arts, Public Relations, or a related field

Equivalent experience with demonstrated commercial success will also be considered.

Work Environment

- Collaborative team environment
- Approximately 70% stakeholder meetings during onboarding and discovery phases
- Meeting volume decreases as initiatives move into execution
- Regular interaction with leaders across multiple business functions
- Opportunity to work on high-visibility strategic initiatives with executive exposure

What Success Looks Like

Success in this role will be measured by:

- Generation of innovative, high-impact ideas
- Ability to influence stakeholder decisions
- Development of compelling business cases
- Successful execution of commercialization initiatives
- Measurable business outcomes and growth results
- Robust collaboration across cross-functional teams

Use AI for Hiring: Our recruitment process for this role includes the use of AI-based tools to help evaluate candidate qualifications and screen applications.

Why Kelly?

At Kelly®, we’re committed to finding rewarding opportunities that help you thrive—both professionally and personally. We partner with leading organizations across industries, connecting talented individuals to roles that fit their skills, interests, and goals. As part of the Kelly team, you’ll have access to a diverse network, ongoing career support, and resources to help you succeed. We value inclusion, respect, and work-life balance, and we offer competitive pay and benefits. Join us and discover what’s next for your career!

📌 Commercialization Strategy Manager (Toronto)
🏢 Kelly
📍 Toronto