Position Overview

We are seeking a results-driven Community Relations Manager (CRM) to lead occupancy growth. This role is ideal for someone who thrives in a fast-paced workplace, is highly personable, and has a robust background in sales, community outreach, and relationship building.

You will be responsible for generating leads, conducting tours, converting prospects into residents, and building partnerships with healthcare providers and the local community. This is a performance-driven role with strong earning potential for candidates who excel in sales and relationship building.

Key Responsibilities
Manage all inquiries, tours, and follow-ups to drive move-ins
Conduct engaging and personalized tours of the residence
Build and maintain relationships with:
Hospitals
Ontario Health atHome (LHIN)
Community organizations
Local businesses
Develop and execute outreach and marketing initiatives




Maintain accurate records of leads and activity (CRM tracking)
Collaborate with the GM/DOC and Head Office on occupancy strategy
Participate in and support community events and open houses
Ensure a solid resident and family experience from first contact to move-in

Qualifications
Previous experience in retirement home, healthcare, or senior living sales preferred
Strong sales, communication, and relationship-building skills
Ability to convert leads into move-ins
Highly organized with strong follow-up discipline
Comfortable working independently and as part of a team
Experience with CRM systems is an asset

Job Type: Full-time

Pay: From $50,000.00 per year

Work Location: In person

📌 Community Relations Manager Niagara Falls
🏢 First Light Home Care Canada
📍 Niagara Falls