- Define and execute Arenametrix’s go-to-market strategy in North American sports and culture market (Canada, US).

- Build and lead a high-performing commercial team (sales, business development, marketing).

- Drive revenue growth by identifying, targeting, and closing opportunities with sports clubs, entertainment venues, and cultural organizations.

- Adapt global product positioning and messaging to the local market needs and cultural specificities.

- Establish and maintain strong relationships with key decision-makers in the sports and entertainment ecosystem.

- Collaborate closely with product and customer success teams to ensure client satisfaction and long-term retention.

- Monitor market trends, competitive landscape, and customer insights to refine strategy.

- Report directly to the leadership team, providing input on strategic decisions and growth priorities.





Proven experience (7+ years) in B2B SaaS go-to-market roles, ideally in CRM, Martech, or sports/entertainment tech.Strong track record of building and scaling sales teams and delivering on ambitious revenue targets.Native-level English (French is a plus).Deep understanding of the North American business culture and networks in sports, entertainment, or media industries.Strategic thinker with hands‑on execution capabilities.Excellent leadership, communication, and negotiation skills.Entrepreneurial mindset: autonomous, adaptable, and eager to build in a quick‑growing scale‑up environment.Passion for sports and entertainment is highly valued.

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📌 Head of North American sports GTM (Canada)
🏢 Arenametrix
📍 Canada