Job Description:

The Vice President of Marketing - Corporate is a newly elevated, highly visible leadership role responsible for unifying and elevating marketing across every line of business: residential sales and rental leasing, hotels and extended-stay, restaurants, retail/small-business tenant marketing, and the corporate brand. This is an unusual mandate - most companies of comparable scale split marketing leadership by division (a separate hospitality marketing team, a separate residential team, a separate restaurant group). We are deliberately building a single, centralized function so that every guest, resident, buyer, tenant, and diner experiences one consistent, best-in-class brand.

Perks & Benefits

- Comprehensive benefits package that provides extended health care, dental care, vision care, life insurance and critical illness.
- Continuous learning opportunities with an annual educational allowance.
- Generous referral program raging from $500-$2500, depending on business need.
- Regular consistent team building activities and events.
- Discounts to local amenities and vendors
- Discounted hotel stays in multiple locations through our Hospitality offerings.

What Will You Do?

Strategic & Brand Leadership

- Own the overarching corporate brand strategy and ensure visual, verbal, and experiential consistency across condos, rentals, hotels, extended stay, restaurants, retail, and corporate communications.
- Build a unified marketing organization from what has historically been divisional/siloed marketing efforts, establishing shared brand standards, creative resources,



and reporting across all business lines.
- Serve as a strategic advisor to executive leadership on brand positioning, market perception, competitive dynamics, and reputation management.
- Develop and manage the enterprise marketing budget, allocating investment across divisions based on business priorities and ROI.

Marketing Technology & Innovation

- Champion the adoption of AI tools across the marketing function - generative AI for copy and content ideation, AI image and video generation for campaign and social assets, and AI-assisted personalization/targeting.
- Own social media strategy and execution across all platforms, with particular emphasis on YouTube, Instagram, and TikTok/short-form video for hospitality, F&B;, and lifestyle storytelling.
- Evaluate and implement modern martech: CRM and marketing automation, content management, digital asset management, and analytics/attribution platforms.
- Build an internal content engine capable of producing high volumes of on-brand photo, video, and written content efficiently using AI-assisted production workflows.
- Stay ahead of emerging platforms and formats, piloting new channels and tools before competitors and reporting back on performance.

Team Leadership

- Hire,



mentor, and manage a team of divisional marketing directors/managers (residential, hospitality/F&B;, brand & creative, digital/social/AI content, marketing operations & CRM).
- Set clear KPIs and performance standards for each division while maintaining a cohesive, team-oriented team culture across disciplines.
- Manage relationships with external agencies, freelance creative talent, media buyers, and technology vendors.

What You Will Bring:

Required

- Progressive marketing leadership experience, including significant experience in hospitality, hotel, or restaurant/F&B; marketing.
- Proven track record building or leading marketing functions spanning multiple, distinct business lines or brands.
- Hands‑on fluency with AI content and image/video generation tools (e.g., generative AI copywriting tools, AI image/video generators) and a demonstrated point of view on how to use them responsibly and effectively in brand marketing.
- Strong command of paid and organic social media strategy, YouTube/video content strategy, and modern digital marketing channels.
- Experience managing multi-million-dollar marketing budgets across several business units.
- Exceptional brand storytelling instincts balanced with data-driven decision-making.
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).

Preferred

- Experience in real estate development or residential sales/leasing marketing in addition to hospitality.
- Exper

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📌 VP of Marketing - Corporate (Vancouver)
🏢 Onni
📍 Vancouver