Drive growth and engagement as a Marketing Pipeline Lead at Staffbase, focusing on cutting-edge strategies for our AI-native platform. This hybrid position blends strategic thinking with hands-on execution.
As Marketing Pipeline Lead, you will design and execute comprehensive demand generation strategies, ensuring a robust pipeline through digital and ABM channels. Working closely with Sales, you'll manage a small team while steering initiatives that enhance our customer engagement and conversion rates. Your skills in performance marketing will enable you to shape long-term strategies and real-time execution.
Key Responsibilities:



- Lead demand generation across digital and ABM platforms - Establish comprehensive metrics for marketing performance - Allocate resources effectively for optimal pipeline results - Develop customized programs for high-value accounts - Supervise team and nurture agency collaborations
Requirements: - 6 - 9 years in a B2B growth marketing capacity - Solid grasp of marketing funnel metrics and analytics - Background in SaaS environments, ideally HR tech - Knowledge of tools like Salesforce and Google Ads - Experience managing teams and nurturing agency partnerships
Utilize your strategic acumen in a pivotal role within Staffbase's marketing team.#J-18808-Ljbffr

📌 Marketing Pipeline Lead At Staffbase Winnipeg
🏢 Staffbase
📍 Winnipeg