Become a pivotal player in an expanding organization as the Senior Performance Marketing Manager, specializing in iGaming, located in Vaughan, Ontario. This hands-on role focuses on optimizing paid acquisition strategies for impressive growth.
At our client’s rapidly growing iGaming company, you’ll oversee multiple client brands and manage substantial monthly advertising budgets. As the Senior Performance Marketing Manager, your expertise in campaign management across various platforms will be crucial.
You will work intimately with creative teams while engaging directly with executive stakeholders to analyze and enhance customer acquisition outcomes.
Key Responsibilities:
Drive acquisition performance to meet FTD and ROAS goals
Execute and optimize campaigns across Meta, Google Ads, and Tik Tok
Strategically manage significant advertising budgets monthly
Foster audience testing and creative optimization initiatives
Develop performance reports to guide strategic enhancements
Requirements:
Minimum five years in hands-on performance marketing
Experience with multi-million-dollar Meta advertising campaigns
Robust skills in conversion optimization and funnel management
Proficiency in attribution and tracking implementations
Ability to convey complex data insights to leadership
Make your mark in the iGaming industry, leading impactful marketing strategies that drive success for leading brands.
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