Lead innovative ad strategies at Wealthsimple, Canada's top financial innovator. This senior role focuses on performance creative to effectively engage new clients through data-driven insights.In this key individual contributor position, you'll own the creative process from concept through execution. Utilizing customer insights and platform trends, you'll establish the creative framework for high-volume ad testing. Collaborate closely with marketing, creative, and influencer partners to launch effective campaigns that resonate with audiences across platforms.Key Responsibilities:
- Research customer behavior and competitor creative
- Develop innovative messaging and channel strategies
- Manage ad briefing, execution, and visual direction




- Analyze and optimize campaign performance metrics
- Set strategy for influencer and UGC content creationRequirements:
- 5+ years in performance creative or related fields
- Proven success in high-volume creative testing
- Deep experience with Meta and TikTok performance ads
- Robust creative judgment for various formats
- Hands-on experience in building AI-enabled workflowsDrive impactful advertising strategies at Wealthsimple and elevate client acquisition through your creative expertise.#J-18808-Ljbffr

📌 Senior Creative Strategist At Wealthsimple (Toronto)
🏢 Portage Ventures GP
📍 Toronto