ABOUT US Action Home Services is a premium outdoor design-build company serving the Greater Toronto Area: complete landscape construction, custom swimming pools, and outdoor living environments, carried from design and permits through construction, licensed trades, and warranty. While much of the industry contracts, AHS continues to grow and invest in people, equipment, and new divisions. • Approximately $20M in annual production, and growing • Design, permits, construction, licensed trades, and a 10-year warranty under one roof • A premium client base that expects, and pays for, execution quality THE PROSPECT AHS sells premium, multi-visit, design-led projects: consultation, design presentation, scope, and contract. Winter and spring selling fills the summer build calendar; if backlog coverage slips, production feels it within a quarter. This seat owns that engine end to end. The VP of Sales & Marketing owns the funnel from lead to signed contract and the marketing spend that feeds it. AHS does not compete on price. The job is to defend premium positioning while scaling the team, the channels, and the close rate. THE MANDATE Funnel & Revenue • Own the full lead-to-contract funnel with weekly scorecards by rep and by lead source: set rate, sit rate, close rate net of cancellations, and average contract value • Enforce speed-to-lead standards and run the appointment-setting operation: confirmation rates, no-show management, and rehash of unsold quotes and aged leads • Enforce the documented consultative sales process and CRM discipline: every lead dispositioned, every open quote on a follow-up sequence • Manage backlog coverage against production capacity, with a selling calendar that fills the April-to-November build season before it opens Marketing as a Machine • Own the channel mix: digital, home and garden shows, referral, repeat clients, and partnerships, with cost-per-lead and cost-per-contract accountability by channel,



reallocated monthly • Build the referral and repeat-client engine off the installed base of completed projects • Own review velocity, portfolio content from completed builds, and award submissions as brand assets Team & Standards • Recruit on a permanent cadence: a bench of design consultants ready ahead of lead-flow growth • Coach through ride-alongs, deal debriefs, and pipeline inspections, with minimum conversion standards per seat • Own pricing and discount governance at the sales line, with gross-margin-at-sale reconciled against gross-margin-at-completion alongside production • Protect a premium client experience through the entire sales journey WHAT SUCCESS LOOKS LIKE IN YEAR ONE • A full-funnel dashboard live within 90 days, baselined by rep and channel, with net close rate improving against baseline • Backlog coverage targets sold before the build season opens • Marketing spend held to plan, with channel-level cost-per-contract accountability • Design consultants hired and ramped on a documented playbook • CRM adoption at 100 percent: if it is not in the system, it did not happen WHO YOU ARE • 7-10+ years in sales with 3+ leading teams in premium home improvement, design-build, remodelling, or luxury residential services • Proven B2C in-home, high-ticket, consultative experience: you understand multi-visit design-led cycles, not just one-call closes • Home show channel experience and digital marketing literacy, including managing agencies to performance • A data operator: funnel math, forecasts, and pipeline coverage are your native language • A track record defending premium pricing in a competitive market • Experience running a CRM-driven sales organization WHAT WE OFFER • A leadership seat with real authority, direct access to ownership, and room to build • A company that invests: in people, equipment, and new divisions • Long-term stability and growth in a consolidating industry HOW TO APPLY Reply to this ad with your resume and a short note on a funnel you have owned: lead volume, average contract value, and what you did to the close rate. Our core values: Accountability | Collaboration | Trust | Improvement, 1% Every Day | Ownership | Never Settle

📌 Vice President of Sales & Marketing (VP) (Markham)
🏢 Important Group
📍 Markham