19 Aug
|
Mastercard
|
Toronto
19 Aug
Mastercard
Toronto
Join Mastercard Services as a B2B Marketing and Content Manager, focusing on integrated campaigns designed for executive audiences. Enhance brand relevance through compelling storytelling and strategic marketing execution.In this role, you're expected to possess 4-7 years of B2B marketing experience, particularly in campaign management and content creation. Working within the Integrated Capability Marketing team, you'll lead the planning and execution of campaigns, ensuring that content aligns with customer needs and market dynamics.
Your collaborative approach will strengthen relationships across various marketing functions.Key Responsibilities:Manage integrated B2B campaign planning and executionDevelop thought leadership and industry-specific contentTailor messaging for diverse executive audiencesFoster cross-functional collaborations to enhance campaign impactMonitor and optimize campaign performance across channelsRequirements:4–7 years of experience in B2B marketingStrong writing skills for business and technical audiencesProven project management abilities for complex initiativesExperience with content strategies and demand generationBackground in analytics within marketing environmentsContribute to Mastercard's success by driving cutting-edge B2B marketing initiatives and creating engaging narratives.#J-18808-Ljbffr
📌 b Marketing & Content Manager At Mastercard (Toronto)
🏢 Mastercard
📍 Toronto