Take charge as the Senior Lifecycle Marketing Manager at Relay, leading strategies to convert self-serve signups into registered users. Optimize customer acquisition journeys to enhance engagement.As a key player in lifecycle marketing, you will drive the strategy for customer acquisition programs and ensure a seamless transition from lead to registration. This position requires strong collaboration with various teams, including Marketing Ops and Sales, to create impactful journeys that prioritize customer experience.



You'll leverage your expertise in testing and data analysis to refine strategies and achieve measurable results.Key Responsibilities:Own lifecycle strategy for new customer acquisitionDevelop comprehensive journey designs that guide user onboardingImplement and analyze A/B tests with transparent metricsWork cross-functionally to improve lifecycle marketing effectivenessDocument processes and maintain program quality standardsRequirements:4-6 years in lifecycle or growth marketing experienceProven track record in optimizing registration processesSkilled in marketing-automation tools like HubSpotStrong segmentation and behavioral analytics capabilitiesSelf-directed with a strategic mindsetHarness your skills to shape the future of Relay's customer journey and drive impactful marketing initiatives.#J-18808-Ljbffr

📌 Senior Lifecycle Marketing Manager At Relay (Toronto)
🏢 Relay
📍 Toronto