Transform your career with Okta in the Global Paid Search Marketing Manager position. This hybrid role emphasizes advanced analytics and a data-driven approach to marketing.As a key player on the Global Digital Acquisition Team, you will leverage your analytical prowess to develop creative paid search strategies. Your role will focus on Value-Based Bidding models in Google Ads and Bing Ads, ensuring optimized campaigns that drive substantial revenue impact through AI integration.Key Responsibilities:Lead the execution of AI-enhanced paid search strategiesPrioritize Value-Based Bidding to maximize revenue generationDesign and evaluate structured A/B and multivariate testsMaintain comprehensive reporting for campaign performanceLiaise with Marketing Operations for seamless data integrationRequirements:Bachelor's degree in marketing or related analytical field3–5 years in managing full-funnel paid search campaignsExceptional analytical skills supported by a strong VBB backgroundHands-on experience with AI and automated bidding techniquesExpertise with Google Ads, Salesforce, and marketing automation toolsDrive transformative marketing initiatives with advanced search strategies at Okta.#J-18808-Ljbffr

📌 Global Search Marketing Manager Role (Toronto)
🏢 Okta
📍 Toronto