Elevate Hootsuite's marketing landscape as a Senior Demand Generation Strategist. This role emphasizes strategic planning for both Enterprise and Mid-Market audiences through integrated programs.You will craft and execute demand generation strategies that align with Hootsuite's overarching business goals. Leveraging data insights, the focus will be on improving funnel progression and driving lead engagement. Collaboration with Product Marketing and Sales is key to developing impactful account-based marketing plans.Key Responsibilities:Execute integrated programs aligned with business prioritiesIdentify gaps in funnel progression and optimize accordinglyUtilize platforms for enhanced demand insightsEnhance account-based marketing with Sales and RevOps collaborationManage joint campaigns with partners for pipeline growthRequirements:Extensive experience in B2B SaaS demand generationStrong track record in multi-channel marketing executionExpertise in account-based marketing methodologiesProficiency with engagement and intent technologyStrong analytical and decision-making capabilitiesShape Hootsuite's demand strategies with your expertise in marketing execution and analysis.#J-18808-Ljbffr