Join Zynga as a Senior Manager in Lifecycle Marketing to optimize player journeys across diverse gaming experiences! Lead your team in crafting impactful marketing strategies that enhance retention and engagement.This leadership position will empower you to manage Managers and Specialists while executing strategies that align with Zynga's business objectives. Your role demands a mix of strategic thinking and data analysis, ensuring marketing initiatives resonate with players across genres like Casino and Racing.



Build relationships across various departments to facilitate seamless execution and insight sharing.Key Responsibilities:Provide direction and mentorship to the marketing teamStrategize and implement lifecycle marketing plansDefine communications for current product releasesEvaluate and enhance existing marketing toolsAnalyze marketing data and present findingsRequirements:5+ years in CRM or Lifecycle Marketing with a bachelor's degreeMinimum 2 years in a management roleStrong technical knowledge of SQL and HTMLEffective in multi-variate testing and QA processesExcellent project management and communication skillsUtilize your marketing acumen to advance Zynga's lifecycle initiatives and foster player connections.#J-18808-Ljbffr

📌 Senior Lifecycle Marketing Manager Role (Toronto)
🏢 ZYNGA
📍 Toronto