Elevate commerce-focused performance with WPP Media as the Director of Performance Strategy. Spearhead measurable media strategies across retail, marketplaces, and DTC channels.As the Director, you will create and implement performance strategies tailored to drive client success in commerce. This role demands a solid understanding of measurement frameworks and an ability to translate data insights into actionable strategies. Collaborating closely with various teams,



you will ensure that media investments align with business KPIs and foster growth through innovative approaches.Key Responsibilities:Execute and enhance performance media strategies across commerceDesign and manage analytics frameworks for insightsCollaborate with stakeholders for integrated media planningInnovate within retail and social commerce platformsDevelop audience targeting strategies using first-party dataRequirements:Demonstrated experience in performance and commerce mediaKnowledge of retail advertising and audience segmentationStrong analytical and strategic thinking skillsProven ability to manage cross-functional teamsExperience with major commerce platforms preferredShape the future of commerce performance at WPP Media by driving effective strategies and developing high-performing teams.#J-18808-Ljbffr

📌 Wpp Media Performance Strategy Director (Montreal)
🏢 Socket.dev
📍 Montreal