Assistant Sales Manager – Sales & Leadership Track

Location: Richmond, British Columbia

Company: UC AUTO

Compensation plus commission and applicable performance incentives

About UC AUTO

Founded in 2016, UC AUTO is a growing, independently operated used-vehicle dealership based in Richmond, British Columbia. We serve a diverse customer base and offer a broad selection of vehicles supported by automotive financing, warranty products, vehicle sourcing, and professional sales and delivery services.

UC AUTO has earned recognized industry distinctions, including AutoTrader Best Price Dealer recognition in 2025 and 2026 and CarGurus Top Value Dealership recognition in 2025. These achievements reflect the market presence, value proposition, and reputation our team has worked hard to build.

We are continuing to invest in our people, technology, data, marketing, and operating systems as we build a more modern and professional automotive retail business. Our team is multicultural, performance-oriented, and committed to accountability, continuous improvement, and excellent customer service.

About the Opportunity The Assistant Sales Manager is a working sales-leadership position designed for an experienced automotive sales professional who is ready to take the next step beyond a traditional salesperson role.

This is not a desk-only management position. The successful candidate will continue to build a personal customer base, generate opportunities, and close deals, while also demonstrating leadership on the sales floor, supporting team execution, and helping maintain strong standards in CRM usage, customer follow-up, deal quality, and compliance.

The role is well suited to a proven producer who wants greater responsibility, broader exposure to dealership operations, and a credible pathway toward future sales management. Advancement is based on sustained performance, sound judgment, leadership contribution, and the ability to help the wider team succeed.

Key Responsibilities

Build and manage a personal pipeline through referrals, repeat business, prospecting, digital channels, and company-generated opportunities

Manage the full vehicle sales process, from first contact and needs assessment through presentation, negotiation, closing,



financing coordination, and delivery

Consistently achieve individual sales and gross-profit expectations while contributing positively to overall dealership performance

Lead by example on the sales floor through professionalism, urgency, organization, and disciplined customer follow-up

Support Sales Management with day-to-day floor coordination, customer escalations, deal progression, and execution of sales priorities

Assist and coach less-experienced sales team members when appropriate, without losing accountability for personal production

Maintain complete, accurate, and timely customer and opportunity records in the CRM

Work collaboratively with Finance, Marketing, Inventory, and Delivery teams to provide a smooth customer experience

Operate within established approval limits and promptly escalate pricing, trade, finance, or customer commitments requiring management authorization

Follow VSA requirements, company policies, privacy obligations, and ethical sales standards at all times

What Success Looks Like

You remain a strong individual producer while beginning to influence team performance positively

You create business instead of relying only on assigned leads

You manage most customer opportunities independently and know when management approval or support is required

Your CRM pipeline is current, organized, and supported by consistent follow-up

You help maintain pace, professionalism, and accountability on the sales floor

You protect customer trust and company profitability by avoiding unauthorized promises or commitments

You work effectively with colleagues and customers from different cultures and backgrounds

You demonstrate the judgment, consistency, and leadership readiness required for future advancement

Qualifications

Valid VSA Salesperson Licence





Valid Class 5 British Columbia Driver's Licence and an acceptable driving record

At least two years of automotive sales experience preferred, with a demonstrated record of generating opportunities and closing vehicle sales

Strong communication, negotiation, follow-up, and relationship-building skills

Proven ability to develop business through referrals, personal networks, prospecting, advertising, or social platforms

High level of initiative, ownership, organization, and accountability

Ability to perform independently while responding positively to coaching, management direction, and company standards

Sound judgment regarding pricing, customer commitments, approvals, and regulatory requirements

Comfortable working in a fast-paced, performance-driven, commission-based environment

Experience with CRM systems, digital prospecting, social selling, peer-to-peer platforms, or AI-enabled sales tools is an asset

Additional language skills are an asset and are welcomed in our multicultural workplace

What We Offer A genuine step-up opportunity for an experienced salesperson ready to develop into a stronger sales leader A performance-based, commission-driven earning model with meaningful upside for strong producers

Access to a large and diverse vehicle selection and an established dealership platform The credibility of an award-recognized brand with strong digital visibility and an established customer base

Support from Sales, Finance, Marketing, Inventory, and Operations within a defined team structure

Exposure to up-to-date CRM, data, digital marketing, and AI-enabled dealership tools A professional, fast-moving, and multicultural work environment A performance-based path toward greater management responsibility as the company grows

Apply

If you are an experienced automotive sales professional who can generate business, close deals, lead by example, and is ready to take a meaningful step toward sales management, we would like to hear from you.

Please send your application to .

Required Licences / Certifications

VSA Salesperson Licence — required

Class 5 British Columbia Driver's Licence — required

Pay: $75,000.00-$120,000.00 per year

Work Location: In person

📌 Assistant Sales Manager – Sales & Leadership Track (Richmond)
🏢 UC AUTO
📍 Richmond