Join Manulife as the Assistant Vice President for Affinity Marketing and lead dynamic marketing strategies. This hybrid role focuses on customer acquisition and relationship management within the Affinity space.
In this strategic leadership position, you will manage a high-performing marketing team while partnering closely with various internal departments to enhance Manulife's market presence. The role is accountable for creating comprehensive marketing plans, guiding effective campaigns, and utilizing insights for customer engagement. Success means achieving growth and retention through innovative strategies and effective execution.
Key Responsibilities:
- Develop and implement integrated marketing strategies
- Drive campaigns across multiple channels to optimize performance
- Collaborate with partners to enrich customer engagement
- Leverage data analytics for strategic insights
- Lead and mentor a team of marketing professionals
Requirements:
- Bachelor's or MBA in a relevant field
- Over 10 years of marketing leadership experience
- Robust background in integrated marketing strategies
- Proficiency in data and performance management
- Effective communication and collaboration skills
Bring your vision for customer-centric marketing to life at Manulife.