Join Restaurant Brands International as the Senior Manager of Engagement and CRM, based in Toronto. Spearhead lifecycle strategies to transform member interactions at Tims Rewards.As a senior leader in CRM and lifecycle marketing, your mission is to harness strategically crafted programs to foster deeper member relations and drive operational excellence. This role hinges on translating loyalty insights into concrete CRM strategies, ensuring high-quality execution across various channels to engage and win back customers. Work collaboratively with diverse teams, including creative, analytics, and Martech,



to maximize lifecycle impacts.Key Responsibilities:Define behavioral objectives for Tims Rewards lifecycleOversee end-to-end CRM campaign executionCollaborate on creative brief development with MarketingAnalyze and optimize campaign efficacyEnhance CRM process efficiency and standardsRequirements:6–10+ years of CRM or loyalty program expertiseDemonstrated skill set in executing comprehensive campaignsDeep understanding of member targeting and analyticsStrong cooperative and influencing capabilitiesAbility to utilize data for strategic decisionsShape the future of Tims Rewards by cultivating meaningful customer experiences at RBI.#J-18808-Ljbffr

📌 Senior Manager Of Engagement & Crm (Toronto)
🏢 Restaurant Brands International
📍 Toronto