Elevate RBC's Masterbrand as the Enterprise Brand Strategy Director in Toronto, Canada. Drive strategic insights and governance in a rapidly evolving financial landscape.This pivotal role focuses on brand architecture and strategic decision-making for the organization. You will work directly with senior leaders to shape brand strategies that account for local decisions while protecting enterprise equity. Your ability to analyze brand effectiveness and competitive positioning will be crucial in responding to the challenges and opportunities posed by AI.Key Responsibilities:Define enterprise brand architecture and governanceLead evidence-based research on brand performanceGuide business decisions through an enterprise lensDevelop AI governance strategies for brand riskManage stakeholder relationships across multiple functionsRequirements:7-9 years of relevant experience4+ years in a senior roleStrong fluency in brand architecture modelsProven analytical and narrative-building skillsExcellent stakeholder management capabilitiesBring your strategic mindset and deep understanding of brand dynamics to reshape the future of brand governance at RBC.#J-18808-Ljbffr

📌 Enterprise Brand Strategy Director At Rbc (Toronto)
🏢 RBC
📍 Toronto