Elevate the University of Waterloo's brand as its current Director of Marketing and Research. This full-time position focuses on strategic marketing leadership and building insights-driven campaigns. The University of Waterloo is in search of a Director for Brand Marketing and Research.

You will lead the university’s marketing strategy, overseeing brand governance and positioning while enhancing engagement initiatives. Collaborating with institutional partners, you will ensure marketing efforts align with university goals and effectively reach target audiences. Key Responsibilities:

- Establish brand governance and standards across the institution
- Lead integrated marketing innovation and advertising strategies
- Conduct market research to inform decision-making




- Manage the marketing budget and external partnerships
- Guide departments on brand application and messaging

Requirements:

- Bachelor's degree in marketing, communications or related disciplines
- 7-9 years in marketing strategy or brand leadership
- Expertise in audience insights and market research
- Proven ability in managing complex stakeholder environments
- Excellent problem-solving and strategic communication skills

Shape the University of Waterloo’s marketing landscape and amplify its brand presence through insight-led strategies and innovative leadership.

📌 Brand Marketing Director - University of Waterloo (Ontario)
🏢 University of Waterloo
📍 Ontario