Description

Tuff Industries is the manufacturer and brand owner behind Tufdek, one of North America’s leading waterproof vinyl decking systems. As a Canadian‑owned company with decades of innovation, Tuff has built a reputation for quality, reliability, and robust partnerships across homeowners, developers and the building‑envelope community. Tuff Industries operates as a division of Canadian General Tower (CGT), a global leader in performance‑engineered polymer materials serving decking, roofing, automotive, and industrial markets since 1869. CGT’s technical expertise and manufacturing excellence ensure Tufdek products meet the highest standards for durability and long‑term performance.

We are seeking a Business Development Manager to accelerate Tuff’s growth across Ontario.

This position requires managing all territory sales activities to drive growth in both sales and market share, while executing approved sales and marketing initiatives and delivering exceptional customer service across the region. The Business Development Manager works closely with leadership to ensure strong territory performance, effective partner support, and consistent execution of Tuff’s sales strategy.

This role also requires strong experience within the building‑envelope community — including roofing, decking, exterior systems, and the contractor, consultant, and specifier networks that influence project decisions.

Key Responsibilities

- Develop new customers and grow existing customers
- Organize and execute a business plan to meet territory sales goals and customer needs
- Frequently engage roofing, decking, exterior contractors, remodelers, restoration specialists, builders, architects, and building-envelope consultants to drive demand for Tufdek products
- Confidently build and deliver presentations to any audience, including dealers, contractors, consultants, builders, or end users to drive demand for Tufdek products
- Increase Tufdek market share in the territory
- Utilize approved sales/marketing tools within budget
- Provide timely updates on market trends, competitor activity, and any dealer request related to pricing or payment terms
- Present Tufdek products and programs to dealers, contractors, consultants, and end users on a weekly basis
- Deliver Product Knowledge (PK) presentations to dealers, contractors, and consultants as part of regular field activity




- Collaborate with our authorized trainer to help facilitate new-dealer training sessions and ensure customers are prepared from a sales/product-knowledge standpoint
- Follow up on inquiries from customers or Tuff administration in a timely fashion
- Submittal of intelligence Reports in a timely fashion
- Participate in trade shows, regional events, and industry functions to represent the Tufdek brand and support territory growth
- Investigation and processing of product quality complaints in territory
- Travel outside of Ontario may be required to support company events, training, and broader territory needs
- Any other responsibilities as assigned

Skills, Knowledge and Expertise

- Five+ years of experience in a sales role, preferably in the building materials industry.
- Experience with building‑envelope systems (roofing, waterproofing, decking, exterior systems) is an asset.
- Experience with multi‑family or restoration projects is an asset.
- Ability to pull demand through end users, consultants, architects, and developers
- Strong presentation and communication skills
- Technical aptitude to provide basic product knowledge and project clarification when required
- Proficiency with Microsoft PowerPoint, Word, and Outlook
- Valid driver’s license and ability to travel within Western Canada
- Ability to manage multiple tasks independently
- Strong communication skills – listening, clarifying, understanding, speaking, and facilitating.
- Ability to work independently as well as part of a team.

Benefits of working at Tuff

- Individual compensation is commensurate with skill set, relevant experience and education.
- Comprehensive health benefits, including dental, vision, and paramedical coverage
- RRSP matching program for long-term financial security
- Competitive salary with paid time off
- Opportunities for professional growth and development
- Established company with over 30 years of industry leadership

About CGT

Since 1869, CGT has been one of the world’s leading producers of polymeric coated fabrics and films for automotive and industrial applications in the global marketplace.



CGT has its roots in the Victoria Wheel Works which provided wagon wheels for the thriving transportation trade of the time. CGT was a major supplier of coated fabrics during the war years (rain wear) and consumer products (shower curtains, wall coverings and tablecloths). We are proud of our roots and excited about the future as we continue to deliver first-class quality automotive and industrial coated fabrics and films.

Who we are?

CGT is an indispensable partner to the polymer product and coated fabrics industry. Approximately 1200 employees engage and service diverse and unique markets throughout the world: from our global headquarters in Cambridge, Ontario, Canada to our production facilities in China, Texas and France. CGT addresses the global demand for our products which enable greater flexibility in response to the needs of our marketplace worldwide.

Through our dynamic proprietary process and creative culture, we deliver timely and innovative solutions that transform the performance, quality, and sensory experience of coverstock surfaces.

What we do?

We formulate custom thermoplastic sheeting using our customized capabilities to finish and combine with world class engineering, design, production, sales, and support. With a flexible operational footprint that enables us to target the highest level of quality and meet the most aggressive timeline.

CGT is an equal opportunity employer. We are committed to diversity and inclusion and are pleased to consider all qualified applicants for employment without consideration to age, ancestry, colour, citizenship, ethnic origin, place of origin, creed, disability, family or marital status, gender identity or expression, sex, or sexual orientation. As part of our recruitment process, we use artificial intelligence (AI) tools to assist with screening and evaluating applicants.

Job applicants requiring disability-related accommodation in order to participate in the selection process should contact Human Resources to communicate any accommodation requirements ([email protected]). Accommodation will be provided in accordance with the Human Rights Code applicable to the jurisdictions we operate in.

This position represents a current vacancy within our organization

Only those candidates or referrals having the required skills listed in the posting (Education and Experience) will be considered for an interview.

No Agencies Please.

📌 Business Development Manager - Ontario (Cambridge)
🏢 CGT
📍 Cambridge