Lead performance marketing strategies at Backcountry in a hybrid role based in Toronto. Drive paid media success across multiple brands while fostering team growth and collaboration.As Vice President of Performance Marketing, you'll oversee a multi-year strategy and manage the paid media P&L for Backcountry's brands, including backcountry.Com and competitivecyclist.Com. You will collaborate closely with Creative and Merchandising teams, ensuring that all efforts are aligned and impactful.



Your success will be measured by improvements in media efficiency and the effectiveness of marketing initiatives.Key Responsibilities:Own performance marketing P&L across all Backcountry brandsSet budgets and channel allocations based on defined targetsBuild playbooks for campaigns across the brand portfolioChampion A/B testing and optimize audience targetingStay updated on market trends and competitor strategiesRequirements:Bachelor's degree in Marketing, Business, or related fieldOver 12 years of experience in performance marketingProven track record managing cross-brand performanceStrong knowledge of digital ad platforms and analyticsExperience in outdoor or active lifestyle retailShape the future of marketing at Backcountry by leveraging your expertise in performance marketing and team leadership.#J-18808-Ljbffr

📌 Vice President Of Performance Marketing At Backcountry (Toronto)
🏢 Cscgeneration 2
📍 Toronto