Chief Social Purpose Officer, Marketing

About the Company

Large gambling & entertainment company

Industry
Gambling & Casinos

Type
Government Agency

Founded
1985

Employees
501-1000

Categories

- B2C
- Mobile
- British Columbia
- Casinos
- Communications
- Gambling
- Vancouver
- Gaming
- Sports
- Video Games
- Gambling & Casinos

Specialties

- gambling
- lottery
- casinos
- bingo
- online
- responsible gambling
- government
- entertainment
- sports betting
- keno
- and egaming

Business Classifications

- B2C
- Mobile

About the Role

The Company is seeking a Chief Social Purpose Officer & Vice President, Marketing to play a pivotal role in the development and enactment of a strategic vision that aligns with the organization's purpose-driven focus. The successful candidate will work closely with the CEO, Executive, and Board of Directors to advance the brand, drive customer engagement, and ensure that marketing efforts are in line with the company's social impact goals. This multi-faceted role involves overseeing a large team responsible for various functions, including marketing, player incentive and rewards programs, social purpose, customer relations management, ESG,



and partner and government engagement. The ideal candidate will have a proven track record in driving revenue through creative and collaborative marketing strategies, as well as experience in implementing and reporting on ESG strategies.

Applicants for the Chief Social Purpose Officer & Vice President, Marketing position at the company should be adept at integrating digital marketing strategies, possess loyalty program expertise, and have a deep understanding of how to leverage various platforms to engage consumers. The role requires a leader who can motivate a team, coalesce professionals, and lead with influence across the sector. A strong commitment to the company's brand promise and social purpose is essential. The candidate should be prepared to spend time in both Kamloops and Vancouver, as the role oversees a team in these locations. The company is dedicated to making investments that enrich communities and is looking for a candidate who shares this commitment and can help revolutionize the industry through engaging experiences that benefit the community.

Hiring Manager Title
CEO

Functions

- Marketing

📌 Chief Social Purpose Officer, Marketing (Vancouver)
🏢 Confidential
📍 Vancouver