Drive impactful marketing at Relay as a Performance Marketing Specialist managing a substantial monthly budget of $2-3M across multiple paid media channels. Champion cutting-edge strategies to ensure sustainable growth. At Relay, you're tasked with optimizing sophisticated paid marketing programs in the fintech sector.
You will focus on maximizing the lifetime value to customer acquisition cost ratio while scaling Relay’s paid social initiatives. Engage with the Brand team to align creative assets with performance insights and maintain daily vendor relations. Key Responsibilities:
- Optimize and test multiple paid marketing channels
- Manage publisher relationships for efficient media buys
- Generate actionable insights from performance data
- Flexibly allocate budget to optimize marketing outcomes
- Use SQL for in-depth data analysis and insights Requirements:
- Demonstrated experience with large ad budgets over $500k monthly
- Deep SQL skills with experience in various attribution models
- Proactive in identifying untapped marketing channels
- Ability to thrive in changing and ambiguous environments
- Strong curiosity and commitment to marketing excellence Enhance Relay's marketing efforts with analytical depth and creative insight.