Drive transformative performance media strategies at WPP Media, focused on commerce channels like retail networks and marketplaces. Lead with a data-driven mindset to achieve substantial business outcomes. In your role as Director, Performance Strategy – Commerce, you will focus on developing and executing impactful media strategies tailored for clients’ eCommerce needs.

Engage closely with cross-functional teams including Analytics and Activation to enhance measurement frameworks and optimize performance. Your strategic insights will guide innovative approaches in targeted channels including Instacart and social platforms. Key Responsibilities:

- Execute strategies supporting retail media and eCommerce goals
- Establish optimized frameworks for campaign measurement




- Integrate performance strategies into broader marketing plans
- Identify new opportunities in emerging commerce channels
- Develop audience targeting strategies leveraging data

Requirements:

- Extensive experience in eCommerce strategy and retail media
- Understanding of commerce ecosystems and media optimization
- Strong ability to lead cooperative cross-functional teams
- Excellent analytical abilities and communication skills
- Familiarity with major commerce platforms preferred

Elevate commerce performance and lead your teams to success at WPP Media.

📌 Commerce Performance Media Director at WPP (Montreal)
🏢 WPP Media
📍 Montreal