Elevate paid social creative with Wealthsimple as a Senior Creative Strategist. Utilize customer insights and performance data to drive incremental client acquisition.In this senior individual contributor role, you will shape creative strategies and own the complete process from research to execution. Your expertise in performance marketing and creative judgment is crucial for successfully launching high-volume campaigns and optimizing engagement. Collaborate across teams including influencers and UGC to enhance our operations within a performance-first framework.Key Responsibilities:Analyze customer behavior and market signals for ad developmentDevelop channel strategies and messaging for paid social creativeOversee concept creation, from briefs to final productionOptimize performance through reporting and testing frameworksDirect influencer and UGC content strategies for campaignsRequirements:5+ years in performance creative or strategyProven track record in high-volume creative testingExperience with Meta and TikTok ad strategiesStrong analytical skills for performance documentationHands-on ability to build scalable creative systemsDrive impactful campaigns that resonate with audiences at Wealthsimple.#J-18808-Ljbffr

📌 Senior Creative Strategist At Wealthsimple (Toronto)
🏢 Wealthsimple
📍 Toronto