Join Gorgias as a Customer Lifecycle Marketing Specialist, where you will enhance customer experiences through strategic lifecycle management. This role focuses on maximizing onboarding and retention initiatives. Your contributions will encompass managing lifecycle strategies across email and in-app communications.

By designing innovative, data-driven campaigns, you’ll enhance customer activation and retention while driving revenue expansion. Collaborate with key departments like Product and Customer Success to create a seamless journey for users. Key Responsibilities:

- Manage customer lifecycle strategies from trial to expansion
- Launch targeted, signal-based campaign initiatives
- Establish retention and churn-prevention tactics
- Partner with Product and CS teams for alignment
- Collaborate on technical setups with Marketing Operations Requirements:
- Minimum 5 years in lifecycle or customer marketing
- Hands-on experience with CRM tools like Iterable
- Strong analytical mindset for impactful marketing
- Experience delivering results in energetic environments
- Effective in working with diverse teams and stakeholders Enhance Gorgias' customer relationships through targeted marketing and data analytics.

📌 Customer Lifecycle Marketing Specialist (Toronto)
🏢 Gorgias
📍 Toronto