Dayforce seeks a knowledgeable Senior Marketing Automation Expert with Adobe Marketo Engage expertise. You’ll lead initiatives to enhance workflows and customer engagement strategies. This role, based in Toronto or Minneapolis, involves critical work in marketing automation architecture while partnering closely with marketing teams. You will create and implement solutions that drive efficiency, ensuring alignment with business objectives and improving customer journeys. Key Responsibilities:
- Create scalable marketing automation architectures
- Partner with teams to improve automation capabilities
- Monitor and optimize lead management processes
- Guide offshore teams in campaign execution
- Analyze performance metrics for ongoing innovation Requirements:
- 3-5 years in marketing automation roles
- Expertise in Adobe Marketo Engage and Salesforce
- Solid understanding of marketing technologies and integrations
- Proven track record in project management and strategies
- Robust organizational skills in fast-paced environments Leverage your marketing automation skills at Dayforce to make a real impact on global workforce solutions.