Lead innovative demand generation strategies as Hootsuite's Demand Generation Executive, focusing on driving engagement for Enterprise and Mid-Market segments. Collaborate across functions for measurable results.In this pivotal role, you will steer demand generation initiatives that align with key revenue and product goals. Your strategies will bridge insights and actions, addressing gaps in funnel performance. Engage closely with teams to create impactful campaigns and enhance account-based marketing practices.Key Responsibilities:Develop demand generation programs aligned with sales objectivesBalance new customer acquisition with pipeline enhancementAnalyze account-level signals to drive marketing effortsPartner with Sales and RevOps for account segmentationOversee co-branded campaigns with strategic partnersRequirements:Proven B2B SaaS demand generation experience requiredDemonstrated expertise in building integrated marketing campaignsStrong understanding of Enterprise and Mid-Market dynamicsHands-on experience with account-based marketingExceptional analytical skills and cooperative approachUtilize your strategic marketing expertise to elevate Hootsuite's demand generation efforts and drive revenue.#J-18808-Ljbffr

📌 Hootsuite Demand Generation Executive Role (Toronto)
🏢 Hootsuite
📍 Toronto