Join Canon Canada as a Demand Generation Specialist and lead our marketing automation design processes in a hybrid setting. Your focus on data-driven lead generation will be crucial in this contract role. We are looking for a detail-oriented Marketing Automation Specialist for 18 months.
This role demands 1-3 years of experience in designing campaigns and managing automated customer workflows. Your analytical mindset will enhance our efficiency and effectiveness in executing lead-generation initiatives. Key Responsibilities:
- Design and manage high-converting lead-gen initiatives
- Develop automated journeys for lead nurturing
- Create targeted CRM audience segments for personalized campaigns
- Align marketing initiatives with Sales goals
- Uphold best practices in data quality and email management Requirements:
- 1-3 years in marketing automation or related fields
- Proficiency in HubSpot, Marketo, or Klaviyo
- Knowledge in lead generation and lifecycle management
- Comfortable working with data analytics
- Excellent project management and attention to detail Elevate your career and support impactful marketing strategies at Canon Canada.