Join P&G; in Toronto as a Communications and Influencer Strategy Manager. Create engaging content and lead brand storytelling to boost consumer loyalty and business success.
We're seeking an experienced candidate to oversee media engagement and influencer partnerships for our skin care brands. You will lead the charge on crafting strategic content initiatives, manage annual planning with partners, and track analytics to optimize future strategies. Your innovative mindset will help position our brands effectively in the market.
Key Responsibilities:
• Shape Brand Influence and Engagement Strategy across channels
• Manage annual planning sessions with brand teams and agencies
• Implement earned media strategies to drive organic content
• Oversee influencer campaigns and PR agency partnerships
• Track content performance for strategic insights
Requirements:
• Bachelor’s Degree in related field
• At least 6-8 years in public relations and content strategy
• Experience in beauty industry marketing
• Deep understanding of Canadian market trends
• Solid digital content and social media skills
Lead innovative strategies and enhance brand recognition at P&G; in Toronto.
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