Shape the future of commerce media as WPP Medias Director of Performance Strategy. Lead creative efforts in eCommerce channels, maximizing client growth and media efficiency.

In this pivotal role, you will design and implement performance strategies that align with business objectives in retail and marketplace environments. Your collaboration with various teams will ensure optimal measurement frameworks are in place, analyzing the effectiveness of investments in platforms like Walmart and Instacart. A strong background in performance marketing is crucial for this leadership position.

Key Responsibilities:
• Spearhead development of performance media strategies that drive results
• Monitor and refine measurement frameworks for accurate assessment
• Collaborate on comprehensive media strategies encompassing key channels




• Discover new methodologies in social commerce and advertising
• Utilize audience insights to enhance targeting and effectiveness

Requirements:
• Significant experience in performance marketing or eCommerce
• In-depth knowledge of retail media and marketplace dynamics
• Proven strategic thinking and data analytics abilities
• Familiarity with major commerce platforms is a plus
• Strong stakeholder engagement and communication skills

Be at the forefront of marketing innovation, creating effective relationships and impactful performance in commerce media.
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📌 WPP Media Commerce Performance Director (Montreal)
🏢 wppmedia
📍 Montreal