Join Canon Canada as a Demand Generation Specialist and lead our marketing automation design processes in a hybrid setting. Your focus on data-driven lead generation will be crucial in this contract role.
We are looking for a detail-oriented Marketing Automation Specialist for 18 months. This role demands 1-3 years of experience in designing campaigns and managing automated customer workflows. Your analytical mindset will enhance our efficiency and effectiveness in executing lead-generation initiatives.
Key Responsibilities: • Design and manage high-converting lead-gen initiatives • Develop automated journeys for lead nurturing • Create targeted CRM audience segments for personalized campaigns • Align marketing initiatives with Sales goals • Uphold best practices in data quality and email management
Requirements: • 1-3 years in marketing automation or related fields • Proficiency in HubSpot, Marketo, or Klaviyo • Knowledge in lead generation and lifecycle management • Comfortable working with data analytics • Excellent project management and attention to detail
Elevate your career and support impactful marketing strategies at Canon Canada. #J-18808-Ljbffr