Lead AstraZeneca's digital analytics initiatives as a Senior Manager, focusing on optimizing brand performance through insightful reporting and cross-channel analysis. Enjoy adaptable in-person collaboration to drive impactful strategies. As a core member of the US Commercial Insights Team, you will oversee digital analytics and efficiency evaluations to enhance various marketing channels.
This role requires hands-on management of analytics migrations and collaboration with brand teams to interpret complex data into actionable insights. You will establish benchmark standards and improve reporting quality across multiple brands. Key Responsibilities:
- Oversee digital analytics and reporting across multiple brands
- Develop actionable insights from performance data
- Maintain dashboards and regular performance reports
- Coordinate GA4 to Adobe Analytics transitions
- Cultivate partnerships with agencies for analytics support Requirements:
- Bachelor’s in Analytics or relevant discipline
- 5 years of analytical experience in marketing
- Expertise with analytical tools including Google Analytics
- Proven ability to report on multichannel performance
- Experience in pharmaceutical marketing preferred Drive AstraZeneca's innovation in digital analytics through collaborative efforts and strategic insights.
📌 Digital Analytics Senior Manager Role (Mississauga)
🏢 Alexion Pharma Spain
📍 Mississauga
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