Elevate your career as a Senior Manager of Lifecycle Marketing at Zynga. Drive strategic initiatives and enhance player experiences across a variety of engaging game genres.Join Zynga's vibrant team to lead the Lifecycle Marketing strategy across an exciting portfolio of games. You will manage a team, oversee performance metrics, and implement effective marketing programs that boost customer engagement and retention. Your contributions will align with Zynga's commitment to fun and innovation in gaming,



making this role essential in crafting unforgettable experiences for players worldwide.Key Responsibilities:Drive and manage a team of Managers/SpecialistsOwn multiple genres' Lifecycle marketing strategiesEstablish and execute programs that enhance player retentionFoster collaboration across various departments for project successPresent insights and action plans to key stakeholdersRequirements:5+ years in CRM or Lifecycle Marketing, B2C focus2+ years in people management rolesStrong skills in HTML, SQL, and CMS integrationFamiliarity with engagement funnel optimizationAnalytical mindset with a focus on data-driven insightsBring your expertise to Zynga and impact the world of interactive entertainment through effective lifecycle marketing.#J-18808-Ljbffr

📌 Lifecycle Marketing Senior Manager - Zynga (Toronto)
🏢 Zynga
📍 Toronto