Director of Paid Media — Google Ads & Meta

Hiring Immediately — Full-Time, Dedicated Position

About Valpo Agency

Valpo Agency is a U.S.-based digital marketing company specializing in lead generation for home service businesses, including tree services and remodeling companies.

We are hiring an experienced Director of Paid Media to lead strategy and performance across both Google Ads and Meta Ads.

About the Role

This is a senior player-coach position.

You will set the paid media strategy, direct our Google Ads and Meta Ads specialists, review account performance, and take ownership of results across the department.

You must also be comfortable getting into the weeds. When an account needs to be audited, rebuilt, launched, troubleshot, or optimized, you should be able to personally step into Google Ads or Meta Ads and do the work at a high level.

You will work closely with our Operations Manager and Client Success team to align campaign strategy with client goals, lead quality, budgets, seasonality, and operational capacity.

You will also help us hire, train, and develop additional paid media specialists as the department grows.

Responsibilities

- Own paid media strategy across Google Ads and Meta Ads
- Direct, coach, and hold Google Ads and Meta Ads specialists accountable
- Develop channel strategies based on client goals, budgets, markets, services, and seasonality
- Review account performance, campaign structure, targeting, budgets, tracking, and testing plans
- Personally audit, build, troubleshoot, and optimize campaigns when needed
- Oversee Google Search, Local Services Ads, Performance Max, and remarketing campaigns




- Oversee Meta lead-generation, conversion, retargeting, audience, offer, and creative-testing strategies
- Monitor cost per lead, lead quality, booked jobs, customer acquisition cost, and return on ad spend
- Ensure conversion tracking and attribution are accurate across Google, Meta, GTM, GA4, call-tracking platforms, and CRMs
- Identify performance issues before they become client problems
- Communicate strategy, risks, opportunities, and recommendations to Operations and Client Success
- Help interview, hire, onboard, and train additional paid media specialists
- Build processes and quality standards that allow the department to scale

Requirements

- Extensive hands-on experience managing both Google Ads and Meta Ads
- Proven success with direct-response lead generation
- Strong experience with U.S. home service or local service businesses
- Previous experience leading, mentoring, or managing paid media specialists
- Advanced knowledge of Google Search, Local Services Ads, Performance Max, bidding, keyword strategy, and conversion tracking
- Advanced knowledge of Meta campaign structure, lead forms, website conversions, retargeting, audiences, offers, and creative testing




- Ability to evaluate performance based on qualified leads and booked revenue—not only clicks or platform-reported conversions
- Experience managing multiple accounts and substantial advertising budgets
- Strong understanding of GTM, GA4, call tracking, CRM attribution, and reporting
- Ability to personally diagnose and improve underperforming campaigns
- Strong communication, organization, leadership, and attention to detail
- Availability during U.S. Central Time business hours

What Success Looks Like

- Every account has a transparent Google and Meta strategy tied to business results
- Specialists receive strong direction, coaching, and accountability
- Campaign issues are identified and addressed proactively
- Lead quality and booked-job performance improve
- Profitable campaigns are scaled without unnecessary budget waste
- Tracking and reporting are accurate
- The paid media team becomes stronger, more organized, and more scalable
- You can step into any account and confidently lead both the strategy and execution

Employment Expectations

This is a full-time, dedicated role. It is not a freelance, fractional, consulting, or part-time opportunity.

We are looking for someone who takes ownership, communicates proactively, and treats client advertising budgets like their own.

Compensation is competitive and will reflect the experience, leadership, and accountability required for the position.

In the final application field labeled “Additional Comments,” include the exact phrase: “I reviewed the entire job posting.” This is found on the external application page.

We look forward to hearing from you!

📌 Director of Paid Media (Google Ads & Meta) (Canada)
🏢 Valpo Agency
📍 Canada