This is a hybrid role and requires presence in our Denver Office twice a week (Local Candidates Only). OrthoFi is looking for a Director of Product to lead our Practice Growth product domain, one of the most commercially important domains in our organization. Reporting directly to the VP of Product, you will set the strategy for how OrthoFi helps our customers (orthodontic practices) convert more prospective patients into active ones, by building the tools, workflows, and intelligence that make every step of that experience better for the practice and the patient.

Financial offer optimization is an important part of that strategy, and the right candidate is comfortable building products where the terms presented to a customer are core to the experience itself. This is a role for someone who leads with curiosity about customers, operates with strategic clarity across interconnected outcomes, and stays close enough to the work to make their team better.

Practice

Growth sits at the intersection of patient experience, practice operations, and financial performance. That experience runs through the practice’s staff, the tools they use to guide a patient toward a decision, and the digital interactions that support and extend that conversion process beyond the in-person conversation. Getting that experience right requires understanding what it feels like to be a practice coordinator presenting a complex financial decision to a patient, what it feels like to be that patient, and where the software creates confidence or friction at every step.

As the Director of Product for Practice Growth, you will own this domain end-to-end, setting the strategy, driving the outcomes, and leading a focused team of high performers as both their strategic leader and a hands-on practitioner. Coordinate across product domains,



assess market trends and customer feedback, and be accountable for business results, not just feature delivery.

Design for Outcomes: Lead the team through the full product development lifecycle, starting with rigorous discovery that tests the riskiest assumptions before committing to build, through delivery, GTM, and measurement. Set the standard for what good looks like at every stage. Cross-Functional Collaboration: Work closely with Sales, Marketing, Customer Success, Operations, Finance, and Engineering.

OrthoFi’s data richness, domain complexity, and position across thousands of practices create conditions where applied intelligence can deliver compounding value.

Team development track record: Made PMs better through coaching and direct feedback, not just directing their work. Comfortable at the intersection of conversion economics, credit and payment risk, and lender relationships. Can clearly and successfully represent your domain independently to senior leadership and key partners.

The strongest candidates have built a product that helps a business guide a customer through a high-stakes, in-person buying decision where the financial terms are core to whether that customer says yes. That problem exists across healthcare, home services, automotive, and other B2B SaaS environments where staff are helping a consumer make a significant financial commitment.

Experience in orthodontics, dental, or healthcare is a genuine advantage for ramp speed, but the filter is whether you’ve lived this problem from the product side. Full medical, dental, and vision benefits ~ Adaptable PTO ~ 9 Company Paid holidays ~Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays) ~ Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay ~

📌 Director of Product, Practice Growth (Picton)
🏢 Current Openings
📍 Picton