Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867.

We are currently recruiting for a Director of Sales to lead the Alberta Sales team. This position is home based from anywhere in the province and will report to the National Sales Director.

The successful candidate will be the senior sales leader responsible for coaching and developing a team of Territory Managers and delivering business results on our full portfolio of brands including Moosehead, Twisted Tea, Truly, Sun Cruiser, Cracked Canoe, Alpine, etc. across all channels of business including corporate and independent retail as well as on-premise. We are seeking an individual that is experienced in coaching, leading and developing employees and has a proven background of exceptional analytical, problem-solving, and communication skills.

Responsibilities

- Lead, manage and coach the Alberta Sales Team to create a high-performance culture focused on driving execution
- Development of a strategic annual business plan for assigned markets in collaboration with Marketing, Finance and Supply Chain teams
- Support the development of national and market level sales initiatives and translate those into sound execution plans that deliver results
- Work cross-functionally to build and execute a strategic pricing plan for all brands and pack sizes
- Promote entrepreneurial thinking and creative problem solving to develop and execute new & innovative sales initiatives
- Lead process and tool development within this growing business unit to drive effectiveness and efficiencies

Qualifications





- Minimum 5 years of experience leading teams in Beverage Alcohol or CPG organization
- Proven record of building talent and leading teams to higher levels of performance
- Goal oriented, sets high standards, focused on results with demonstrated ability to consistently meet objectives
- Dynamic and self-motivated
- Strong negotiation skills (influencing & communication skills are a must)
- Solid understanding of and ability to bring together financial performance indicators, brand building principles and effective selling skills
- Strong strategic, analytical, problem solving and decision-making skills
- Post secondary graduate in a related discipline
- Ability to travel and work flexible hours, which may include some evenings and weekends

Additional Information

- You can expect to travel up to 30% of the time in this role within Canada.

What can you expect from us?

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

What we offer:

- Advantages package including a highly rated Health, Dental, Vision and an Employee Assistance Program
- Leadership Accelerator Program
- An annual Wellness Reimbursement program
- Maternity/Paternity Leave program
- Beer Voucher Program
- Car allowance
- Mobile Allowance

Qualified applicants are invited to submit their cover letter and resume by end of day on August 21st, 2026.

As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require accommodation through the recruitment process, please advise within your Resume or Cover Letter.

Moosehead Breweries greatly appreciates the interest of all applicants; however, only selected candidates will be contacted.

📌 Director of Sales - Alberta
🏢 Moosehead Breweries
📍 Alberta