Lead end-to-end UX growth strategies for HelloFresh and Factor in Toronto or New York. This hands-on leadership role focuses on creating memorable customer journeys that enhance acquisition, retention, and business growth. As the Director of UX, you will manage a team of six UX designers and work alongside marketing, product, and engineering teams across 16 markets.

Your mission is to craft experiences that not only reduce user drop-off but also transform each interaction into a moment worth remembering. You will prioritize experimentation and data-driven design to achieve measurable business outcomes. Key Responsibilities:

- Lead the full customer journey, from acquisition to reactivation
- Conduct data-driven experimentation and A/B testing




- Define the quality standards and craft for Growth
- Drive brand expression across multiple platforms
- Implement AI practices in design workflows Requirements:
- 10+ years in product design, with people leadership experience
- Strong background in B2C and product-led environments
- Exceptional design craft and leadership skills
- Familiarity with AI tools like Figma
- Strong data fluency and understanding of experimentation Elevate the customer experience across HelloFresh's brands while leading cutting-edge UX strategies for growth.

📌 Director of UX Growth at HelloFresh (Toronto)
🏢 HelloFresh
📍 Toronto