Hey, we're Bedford! ?

We're a small team of world-class DTC marketers obsessed with creating amazing emails that convert.

We're searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You'll be responsible for creating high-converting campaigns, and data-backed optimizations that drive revenue for our DTC clients.

What you'll do:

- Develop a monthly email calendar + write creative briefs for copywriters
- Research trends, customer insights, and behavioral triggers to inform messaging
- Own client relationships - you're the reason they trust Bedford and they reason they keep working with us
- Manage 5-8 core brands

What you bring:

- (Optional) Lifecycle/email marketing experience (DTC/eCommerce preferred)
- Strong copy + angle instincts
- Ability to juggle multiple accounts
- Bias for action and problem-solving - you take ownership, not orders
- Hands-on experience with Klaviyo or similar ESPs (flows,



logic, segmentation, testing)

Who thrives here:

- People who take initiative, spot problems early, and bring solutions before being asked
- You don't disappear at 4:59pm when things are on fire - you help resolve them
- Marketers who CARE about craft - the copy, the logic, the customer, the result
- Teammates who thrive in fast-paced environments and aren't afraid to own the outcome

What's in it for you:

- Competitive pay - we value top talent and will compensate you
- Early team opportunity - shape the future of a fast-growing company
- High-impact work - your ideas won't sit in a backlog - they'll go live, quick
- Real growth - direct exposure to strategy, clients, decision making

Pay: $80K-$120K (or more, depending on performance)

📌 Email Marketing Strategist (DTC/eCommerce) (Canada)
🏢 Bedford
📍 Canada