Email Marketing Manager, Pehr

Toronto, ON | Hybrid

We’re hiring a hands-on Email Marketing/Retention Manager to own strategy and execution across our lifecycle channels. You’ll build, launch, and optimize programs that thoughtfully blend editorial storytelling with high-performing promotional campaigns—driving engagement, loyalty, and LTV for Pehr.com while growing our subscriber base and mastering the technical side of email and SMS.

What You’ll Do (Strategy + Execution):

Retention Strategy & Program Ownership

- Own and evolve the full email and SMS strategy, balancing brand-forward editorial content (storytelling, seasonal inspiration, and nursery lifestyle) with commercial promotional messaging.
- Design, test, and scale onboarding, nurture, win-back, reactivation, loyalty, and triggered journeys that feel personal and on-brand.
- Develop and own list growth strategies to expand the email and SMS subscriber base while protecting engagement, deliverability, and list health.
- Lead advanced segmentation and personalization using behavioral, transactional, and demographic data for relevant, high-performing messaging.

Campaign Planning & Execution
- Plan, calendar, and execute Email + SMS campaigns end-to-end—both promotional and editorial—from brief through deployment and analysis.
- Partner closely with Creative, Merchandising, and Brand teams to deliver on-brand, high-engagement content that resonates with parents and caregivers.
- Run continuous A/B and multivariate tests on subject lines, creative, offers, cadence, and segmentation to lift open rates, clicks, and conversions.

Analytics, Optimization & Technical Management




- Define KPIs, build clear dashboards, and analyze performance daily—turning data into actionable insights and next-step tests.
- Serve as the hands-on expert for our ESP and SMS platforms (Klaviyo strongly preferred), managing flows, data extensions, templates, deliverability, and compliance (CAN-SPAM and beyond).
- Own list hygiene, suppression management, and growth tactics that sustain long-term channel health and performance.
- Forecast channel contribution and partner with Analytics and leadership on broader revenue planning.

Customer Lifecycle
- Design and manage customer surveys to capture insights that shape retention strategy, product feedback, and overall customer experience.
- Monitor customer loyalty metrics and Customer Lifetime Value (CLV), identifying trends and opportunities to deepen engagement and increase long-term value.
- Develop and execute loyalty initiatives that reward repeat customers and drive measurable growth in lifetime value.

Cross-Functional Collaboration
- Align with Marketing, Creative, Merchandising, and Acquisition teams for cohesive full-funnel messaging and seamless customer journeys.
- Act as the central point of coordination for lifecycle initiatives, keeping stakeholders informed and timelines on track.





Team Management
- Lead and develop 1 direct report or agency relationship, fostering ownership, solid execution, and professional growth.

You Bring

- 5–7+ years in digital marketing with deep, hands-on Email + SMS experience (e-commerce or retail preferred).
- Proven ability to balance editorial storytelling with promotional performance—crafting emails that feel brand-true while driving measurable results.
- Large-scale ESP mastery (Klaviyo strongly preferred) and strong technical fluency in segmentation, automation, data management, and deliverability.
- Demonstrated success growing and maintaining healthy, engaged subscriber lists.
- Solid understanding of compliance (CAN-SPAM and related), list hygiene, and best practices for long-term channel health.
- Advanced Excel (VLOOKUP, Pivot Tables, Index/Match)
- A natural balance of analytical rigor and creative sensibility.
- Execution-oriented—you strategize and roll up your sleeves to execute.
- Detail-obsessed, results-driven, and comfortable juggling multiple priorities in a fast-paced environment.
- Self-starter who thrives in cross-functional settings and communicates clearly, both verbally and in writing.

Successful Manager-Level Candidates will Exhibit:

Drive for Results: Consistently works toward meeting or exceeding business goals.

Customer Focus: Obsessed with customer needs and building lasting brand loyalty.

Creativity: Generates fresh ideas and connects dots others miss.

Teamwork: Brings a positive attitude, working cross-functionally to drive results.

📌 Email Marketing Manager (Toronto)
🏢 Pehr
📍 Toronto