Transform your career with Okta in the Global Paid Search Marketing Manager position. This hybrid role emphasizes advanced analytics and a data-driven approach to marketing. As a key player on the Global Digital Acquisition Team, you will leverage your analytical prowess to develop innovative paid search strategies.
Your role will focus on Value-Based Bidding models in Google Ads and Bing Ads, ensuring optimized campaigns that drive substantial revenue impact through AI integration. Key Responsibilities:
- Lead the execution of AI-enhanced paid search strategies
- Prioritize Value-Based Bidding to maximize revenue generation
- Design and evaluate structured A/B and multivariate tests
- Maintain comprehensive reporting for campaign performance
- Liaise with Marketing Operations for seamless data integration
Requirements:
- Bachelor's degree in marketing or related analytical field
- 3–5 years in managing full-funnel paid search campaigns
- Exceptional analytical skills supported by a robust VBB background
- Hands-on experience with AI and automated bidding techniques
- Expertise with Google Ads, Salesforce, and marketing automation tools
Drive transformative marketing initiatives with advanced search strategies at Okta.
📌 Global Search Marketing Manager Role (Toronto)
🏢 Okta
📍 Toronto